Subtle Shift for a Big Impact

We're all about making a subtle shift for a big impact.  Without getting preachy, our goal is to make all of our drinks have a very real impact on the communities from which they come and the greater environment. 

Sometimes, I come across brands that do this in small ways that seem to have real ability to make a change.  Today, I stumbled across ecosia.org.  It's basically Bing, repackaged.  They directly funnel their ad revenue to plant trees and protect forests.  Pretty straightforward, and pretty cool. 

Isn't Google the best search engine?  Probably.  I searched Cascara in both, and Google got me more relevant search results.  But, Ecosia sends a message.  Innovation and change often come from the margins.  Whether Ecosia improves, or Google launches a similar concept, I love the idea.  It takes something we all do, many times a day, and makes it a force for good.  Keep on pushing, Ecosia.

Jon Epstein