In Praise of Incrementalism

Jon and I sometimes get way too philosophical while we're stuck in traffic, delivering cases.  We listened to an episode of Freakonomics, "In Praise of Incrementalism".  It makes the a strong case that consistent practice and work yield results. 

You may work for weeks, months, years, even decades towards a single goal, seeing very little progress.  Eventually, that progress will show though.  We see it with athletes, with business leaders, artists, anyone who is at the top of their game.  My favorite example is Kelly Slater, who has wholeheartedly dedicated himself to the craft of surfing for his entire life.  Despite being old for the sport, he is still one of the best in the world.  Why?  He studies.  He works tirelessly.  He evolves.  And because of that, he is one of the best athletes of all time.  

So, with all of that said, we've worked on bringing Nomad to more people for months now.  Tomorrow, we're launching in Whole Foods throughout New York City.  We'll be distributing with Rainforest.  That means fewer hours in traffic, and less time for Jon and I to debate these topics.

But, it means a whole lot more Nomad.  We're just getting started.